Mazda Is in No Hurry to Build Hybrids

Posted by LAUTOSHOW CARS on Wednesday, July 10, 2013

Mazda Is in No Hurry to Build Hybrids
Mazda seems to be sticking with the main principles they announced with their SKYACTIV philosophy, according to a recent report. One of these was to steer clear of hybrids, as they add unnecessary weight, complexity and according to some reports, are not as green as they would want you to believe through clever and colorful marketing campaigns.

Moreover, they are able to do this because they are a relatively small manufacturer, which since 2010, is more or less independent, as they severed most production and development ties with Ford.

The aforementioned report from AOL Cars UK, relies on information obtained from an official spokesperson for the company with R&D knowledge, who explained that the brand is committed to extracting all which there is to extract from ‘conventional’ petrol and diesel engines, as well as making their ancillaries more efficient and less of a drain on the entire system. This, however, is slightly contradictory, as it may very well be the case for Europe, where a hybrid wouldn't sell, but in Japan and the US, such models should be viable...

"While downsizing can be an effective method for reducing emissions, adding an electric boost often merely offsets the loss in power from reduced displacement," commented the spokesman, finishing off the idea by adding that they want to make sure their engines “are optimally designed, to make better effect of the benefits of combined battery power."

Also, it seems that full EVs are not interesting for the brand yet, despite having created an all-electric variant of the Mazda2 (Demio) which was paraded around important motor shows, where it got a positive reaction, but not the response needed to spur the company to make it a series model.

Thankfully, Mazda is correlating all of this bucking of the hybrid trend with some really nice designs, which make their CX-5 crossover, new 3 and 6 stand out - it will undoubtedly be the main reason why many will buy these cars, for them to learn about the clever engineering work. I think the 3 sedan, pictured below is especially successful when it comes to application of the Kodo design language.

Blog, Updated at: 12:18 PM

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